Enhancing Product Design: An Exploration of Simple Technological Methods in Packaging

Abstract

The sales ratio is clearly determined by equal product exposure to customer attention. In these situations, packaging quality is the most important factor in sales. Given the importance of Ghanaian-made goods in our daily lives, it is critical that business professionals use high-quality packaging to guarantee their safety. The purpose of this paper is to examine how packaging affects a product's marketability in Ghanaian markets. The methods and processes used in package design and construction were described using the studio-based method of qualitative research design. With a sample size of thirty (30) participants, the data were purposefully gathered using an observation checklist and interview guide. Through data organization, transcription, and interpretation, the study's data underwent a thematic analysis. The findings indicated that plastic diminishes the efficacy of herbal medication when exposed to sunlight over time. The study revealed that manufacturers of locally produced items, including akpeteshie, pito, palm wine, and traditional herbal medicine, utilize second-hand bottles sourced from the environment for packaging their products. Lastly, despite the health risks, some locally made alcoholic beverages, such as pito, akpeteshie, and palm wine, are still drunk in the same old traditional manner. The research analysis reveals that packaging materials, such as glass bottles, plastic packs, and polythene bags used on domestically produced products, are categorised as industrial products. To the local producers in Ghana, such packaging materials are viewed as expensive, something that would increase the cost of production. The study advocates for the use of durable paper card material in packaging due to its cost-effectiveness, accessibility, ease of manipulation without heavy machinery, efficient storage, clear labelling, resistance to leakages, lack of additional production costs, and enhanced consumer-friendliness.